Why us
Four beliefs, held stubbornly
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Technology can improve almost everything, if it is done right.
Most of the industry chases profit first and outcomes second. We think it runs the other way round: get the thing right, and everything else follows.
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It should be used for good, and be within reach of everyone.
The tools that transform how an organisation works should not carry a price tag only enterprises can sign off. Not rationed to the ones big enough to buy it.
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You can turn a good profit without exploiting anyone.
Priced fairly because that is right, not priced high because we can. We set out to prove it, and the proof is that we are still here.
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Efficient code is not an optimisation, it is the job.
Every site, warehouse and app burns energy to run. Hardware and bandwidth got cheap and a lot of the industry got sloppy with both. We love what technology can do. It just should not cost the climate to do it, and the answer is not to switch it off. The two can coexist. We only have to stop being lazy.
Fifteen years in, still independent, still charging what the work is worth. Read the whole story →